Jacqueline Phillips
About Me
Hi, I'm Jackie!
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I am a motivated and determined content creator raised in the New York City area. I graduated from James Madison University with a degree in Media Arts and Design. I have worked roles in promotion, marketing, social media, and copywriting before landing in my current role as a Marketing Specialist at Canon.
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I have a love for all things storytelling. Creating a narrative, even out of the most statistical data, is what I enjoy most. It doesn't matter to me whether that story is visual, auditorial, or just a few words on a page. Scroll down to see my professional experience!
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Experience
Marketing Specialist at Canon
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2022-Present
Data Acquisition Coordinator at NielsenIQ
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2020-2022
Social Media Manager
at Faith Wachter Consulting
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2021-Present(Part Time)
Marketing Intern
at Ozmosi
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2019
Social Media/Copy Intern
at Design 446
2019
Sales and Promotions Intern
at 100.1 WJRZ
2018
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Calculates and distributes all quarterly industry data, marketing metrics, and market share to broader organization to assist leaders and sales representatives in making strategic decisions.
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Manages marketing budget by creating monthly forecasts, authorizing spend, adjusting based on current expenses, and submitting invoices in a timely manner. Collaborates with finance team to streamline marketing expense process.
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Oversees all pull marketing campaigns and initiatives to grow programs and drive pages at Canon, which includes approvals, brainstorming, content creation, and overall strategy.
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Organizes yearly marketing planning sessions with a team of 20+, by aligning with all team members on their plans; maintaining decks; taking notes; and distributing final plan to Canon leaders.
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Created and currently runs a young professional group for individuals newer to the industry to broaden knowledge and networks.
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Contributes to the University InkJet Program on a weekly basis, by assisting with the overall program and copywriting, as well as establishing new ways to reach students and grow the program.
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Assists with daily Go-To-Market activities, events, and special projects. Cross-trained new team members in invoice submissions, data collection, communication publications, etc.
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Schedule and create content that attracts donors, educates the audience, and promotes events/programs of a non-profit organization.
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Edit reels and static posts that drives sales, while staying on top of trends for 10+ stores.
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Formulate copy that will engage the target market of that specific post.
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Manage the brand image by maintaining tone and messaging.
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Develop a strategy that aligns with the mission of the non-profit.
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Implemented a new marketing strategy to entice prospective pharmaceutical clients into purchasing services.
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Managed and oversaw multiple company websites.
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Produced blog content on the pharmaceutical industry to keep clients aware of current pharmaceutical events and trends.
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Created and edited videos for various social platforms and upcoming conferences.
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Designed handouts and graphics for upcoming conferences.
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Brainstormed and wrote copy intended to drive service sales.
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Coordinated media campaigns for multiple accounts on Instagram, Facebook, and LinkedIn.
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Prepared copy for social media posts to correlate with events, business information, company history, holidays, and the overall brand.
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Wrote multiple press releases to increase consumer awareness of successful client events.
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Collaborated with website developers to create copy for account websites.
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Represented the station at community events and interacted with listeners through contests, games and conversation; therefore, increasing listener satisfaction.
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Documented events through photography.
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Produced live broadcasts with radio jocks.
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Edited videos for optimal performance on the station's social media channels.
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Calculates and distributes all quarterly industry data, marketing metrics, and market share to broader organization to assist leaders and sales representatives in making strategic decisions.
-
Manages marketing budget by creating monthly forecasts, authorizing spend, adjusting based on current expenses, and submitting invoices in a timely manner. Collaborates with finance team to streamline marketing expense process.
-
Oversees all pull marketing campaigns and initiatives to grow programs and drive pages at Canon, which includes approvals, brainstorming, content creation, and overall strategy.
-
Organizes yearly marketing planning sessions with a team of 20+, by aligning with all team members on their plans; maintaining decks; taking notes; and distributing final plan to Canon leaders.
-
Created and currently runs a young professional group for individuals newer to the industry to broaden knowledge and networks.
-
Contributes to the University InkJet Program on a weekly basis, by assisting with the overall program and copywriting, as well as establishing new ways to reach students and grow the program.
-
Assists with daily Go-To-Market activities, events, and special projects. Cross-trained new team members in invoice submissions, data collection, communication publications, etc.