Jacqueline Phillips
About Me
Hi, I'm Jackie!
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I am a motivated and determined content creator raised in the New York City area. I graduated from James Madison University with a degree in Media Arts and Design. I have worked roles in promotion, marketing, social media, and copywriting before landing in my current role as a Marketing Specialist at Canon.
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I have a love for all things storytelling. Creating a narrative, even out of the most statistical data, is what I enjoy most. It doesn't matter to me whether that story is visual, auditorial, or just a few words on a page. Scroll down to see my professional experience!
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Experience
Marketing Specialist at Canon
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2022-Present
Data Acquisition Coordinator at NielsenIQ
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2020-2022
Social Media Manager
at Faith Wachter Consulting
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2021-Present(Part Time)
Marketing Intern
at Ozmosi
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2019
Social Media/Copy Intern
at Design 446
2019
Sales and Promotions Intern
at 100.1 WJRZ
2018
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Calculates and distributes all quarterly industry data, marketing metrics, and market share to broader organization to assist leaders and sales representatives in making strategic decisions.
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Manages marketing budget by creating monthly forecasts, authorizing spend, adjusting based on current expenses, and submitting invoices in a timely manner. Collaborates with finance team to streamline marketing expense process.
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Oversees all pull marketing campaigns and initiatives to grow programs and drive pages at Canon, which includes approvals, brainstorming, content creation, and overall strategy.
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Organizes yearly marketing planning sessions with a team of 20+, by aligning with all team members on their plans; maintaining decks; taking notes; and distributing final plan to Canon leaders.
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Created and currently runs a young professional group for individuals newer to the industry to broaden knowledge and networks.
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Contributes to the University InkJet Program on a weekly basis, by assisting with the overall program and copywriting, as well as establishing new ways to reach students and grow the program.
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Assists with daily Go-To-Market activities, events, and special projects. Cross-trained new team members in invoice submissions, data collection, communication publications, etc.
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Schedule and create content that attracts donors, educates the audience, and promotes events/programs of a non-profit organization.
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Edit reels and static posts that drives sales, while staying on top of trends for 10+ stores.
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Formulate copy that will engage the target market of that specific post.
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Manage the brand image by maintaining tone and messaging.
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Develop a strategy that aligns with the mission of the non-profit.
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Implemented a new marketing strategy to entice prospective pharmaceutical clients into purchasing services.
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Managed and oversaw multiple company websites.
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Produced blog content on the pharmaceutical industry to keep clients aware of current pharmaceutical events and trends.
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Created and edited videos for various social platforms and upcoming conferences.
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Designed handouts and graphics for upcoming conferences.
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Brainstormed and wrote copy intended to drive service sales.
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Coordinated media campaigns for multiple accounts on Instagram, Facebook, and LinkedIn.
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Prepared copy for social media posts to correlate with events, business information, company history, holidays, and the overall brand.
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Wrote multiple press releases to increase consumer awareness of successful client events.
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Collaborated with website developers to create copy for account websites.
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Represented the station at community events and interacted with listeners through contests, games and conversation; therefore, increasing listener satisfaction.
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Documented events through photography.
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Produced live broadcasts with radio jocks.
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Edited videos for optimal performance on the station's social media channels.
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Calculates and distributes all quarterly industry data, marketing metrics, and market share to broader organization to assist leaders and sales representatives in making strategic decisions. Manages marketing budget by creating monthly forecasts, authorizing spend, adjusting based on current expenses, and submitting invoices in a timely manner. Collaborates with finance team to streamline marketing expense processes.
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Oversees all pull marketing campaigns and initiatives to grow programs and drive pages at Canon, which includes approvals, brainstorming, content creation, and overall strategy.
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Manages customer communications, digital, and print advertising placements for the production toner product division to promote the latest products and industry information.
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Strategizes and creates direct mailers, while working in conjunction with agencies and printers to ensure a streamlined process from creation to mailing.
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Contributes to the University InkJet Program on a weekly basis, by assisting with the overall program and copywriting, as well as establishing new ways to reach students and grow the program.
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Manages industry association relationships for the production sales team, which includes contract negotiations, internal event coordination, publication ad placements, etc.